Cashback Tele2
- While Telia won 120 MHz, Tre and Tele2-Telenor won 100 MHz each. State-owned Teracom won 80 MHz in the 2.3 GHz band. Total proceeds amounted to 2.3 billion Swedish crowns (US$274.70 million).
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The first problem for me is that they had no disposals to announce – they announced a review of their operations at the annual results and a move towards facilities based operations and away from the resale of fixed (CPS) and mobile (MVNO) services.
The second and much bigger problem I have with the results is the announcement that they are changing the policy of counting active mobile subscribers in the Nordic region from 13 months to 6 months and it will involve a write down of around 900k subscribers. To put this in perspective the whole Nordic base is just 4.3m subs, so 900k is around 21%. Tele2 used this phrase to imply it is a mere reporting issue – “As a way of standardizing reporting both internally and externally…” However, seeing that nearly every other mobile operator reports active as 3-months, I have basically zero faith in any customer numbers that Tele2 spin. This ridiculous definition of an active customer is especially important in high churn markets such as Russia which Tele2 are reporting as their biggest success.
This brings me onto my third problem with Tele2: I personally think Tele2 is heading for a disaster in Russia. They don’t have anywhere near the scale to compete with the big three of MTS, Vimpelcom and Megafon. More importantly, if the Scandinavian giants, TeliaSonera and Telenor and struggling with the politics and local business practices – what chance does Tele2 have when the going gets tough?
The only way I’ll change my mind on Tele2 is if they start getting decent prices from selling up the non-profitable non-facilities based bunch of ventures throughout Europe, but I seriously doubt there is a lot of buyers given that they are taking what seems forever to sell them. Also, if Tele2 were stretching the definition of a customer to the limit, I have a big worry about how many other skeletons Tele2 have trying to get out of their cupboard.
The struggle of Tele2 offers a prime lesson in why the days of vertical integrated telcos are still here and although the transition to a “bit pipe” makes theoretical sense on a consultants powerpoint slide – currently it makes zero sense for shareholders.
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Tele2 offers mobile broadband in all markets where mobile services are available. Mobile broadband provides high speed connectivity “on the run” for laptops, tablets and mobile broadband-enabled routers.
In Sweden, Tele2’s 4G network covers more than 99 percent of the population, supporting full 4G speed with very low latency. For the customer, this translates into a true broadband experience.
Tele2 continuously develops its mobile broadband offering to better reflect customer usage and to safeguard the service’s profitability. Being able to charge customers properly for increased data usage and volumes represents a challenge for operators. In order to maintain a good customer experience, Tele2 allows customers to buy more data at full speed instead of being throttled or blocked.
How we succeed
Cashback Tele2 Credit Card
Customer demand for broadband is continually growing, since mobile broadband is the easiest way to connect to the Internet.
The pricing of mobile broadband access remains a challenge for the industry. The ever increasing demand for bandwidth jeopardises profitability. To mitigate that risk, Tele2 avoids offering unlimited mobile broadband, if market conditions allow. Instead, we offer tiered pricing based on both volume and speed.